Define the target audience for the school magazine.
The school’s magazine is targeted to its stake holders as it’s designed to please them all. Its Primary audience is the students, this is because they will be the first to read and will have to impress them to make them read the articles about other students that the pupils may read and then talk about. The Secondary audience is the parents of the students; it’s designed for the parents as they want to keep in touch with what the school is doing to help their children and what they are achieving. Finally its tertiary audience is up and coming year 8’s and their parents to see exactly what this school has to offer and whether it is acceptable for the future pupils.
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